One of the most difficult issues for a first time entrepreneur is when is the right time to sell your business?
Sure the management books tell us to plan 12-24 months in advance develop relationships with the companies that could become potential predators. Raise your profile in the eyes of the predator; establish relationships, joint ventures, partnership agreements - where your offerings are complimentary to the target predator, target the predator’s key customers or staff where you are competitive. Run your business to maximise growth or profitability, whatever you think will be most attractive to your predator.
The truth is very few companies are able to plan like this. Few first time entrepreneurs are bold enough to engage a banker to sell their business for them.
A large number of transactions come out of the blue. Our stressed and stretched first time entrepreneur is dealing with the latest major business challenge when an offer comes from a trade buyer with warning at all.
One of our clients was recently faced with such an issue. Our entrepreneur will only sell his or her business once – one transaction that will have a profound effect on their life. The business is likely to have gone through a number of cycles - one day all could be lost, the next the company could be the best thing since sliced bread. It may have taken many years of blood sweat and tears before this business became viable.
So here comes the first credible offer for the business. What should our entrepreneur do? It is so tempting to cash in while the going is good. A few million or several hundred thousand pounds would pay off the mortgage, pay the school fees, buy a new car or that place in Spain. This represents a chance to take a breath of fresh air, take away the stress, start sleeping at night and do all the things your partner or children have been nagging you to do. Perhaps the amount isn’t enough to never work again, but it beats losing everything in the next down turn – doesn’t it?
Parts 2 and 3 to follow shortly.
Mike O’connell, CEO, Isosceles Finance