We [Crelos] have conducted a behavioural analysis of the party leaders against the Schroder framework and consider how effective or perhaps ineffectively Gordon Brown, David Cameron and Nick Clegg used these behaviours.

The framework has been proved to effectively predict high performance when used by individuals and teams in the increasingly fast paced and complex world of business.

The framework is based around four behavioural clusters each consisting of individual behaviours. For example, the ‘Inspiring’ behaviours consist of communicating effectively, influencing others and building confidence in the future. All three party leaders have demonstrated classic elements of strong Communication. They consistently used such techniques as personal anecdotes, analogies and “rule of three” (a presentation techniques based on evidence that people remember only three things at any one time) to get their messages across.

Now that the polls have closed and it’s time for negotiation, a different skill set is required, ‘Conceptual Agility’ – but if you haven’t demonstrated ‘Building Confidence’ it will be hard to win allies, so spare a thought for Gordon!

For more information about Crelos and how we help people and organisations manage change visit http://www.crelos.com